CES 2018 report: Beauty and the Bolt

January 10, 2018

Hey guys, it's BJ!


We spent an amazing four days in Las Vegas covering CES 2018 and experiencing the future of technology.  There were robots and drones everywhere, Augmented and Virtual Reality were a big part of the show, there was a ton of personal audio/visual entertainment on display, as well.  

What I want to tell you about today is a fascinating interaction we had with a brilliant young person by the name of Xyla.  At the Beauty & The Bolt booth, Xyla didn't have robots or VR goggles or a spinning holo-emitter to attract your attention, but she was outgoing and eager to present her case.  Her website, beautyandthebolt.com sums up her mission: 

"Beauty and the Bolt’s goal is to share engineering and the maker movement in a way that makes sense and is engaging to parts of the population that aren’t currently being reached out to. Who said an engineer has to look a certain way? Act a certain way? Dress a certain way? By framing the channel around Belle, one of the most subtly badass princesses, our goal is to subliminally tell people that femininity and engineering are not mutually exclusive. "

It's a powerful statement and Xyla, an actual rocket scientist, was promoting the concept that women can absolutely be scientists and engineers and still be "girlie" at the same time, if they want to.  Or not.  There's no reason why girls should have to be relegated to "the pink aisle" at the toy store if what they really want is to build the technology that will change the future for everyone.

Check out the interview we did with Xyla on the BJ & Migs page, along with a ton of other great people that we talked to at CES 2018!